Successfully growing brand requires a large audience, impressions via word of mouth and targeted campaigns. Several impressions or endorsements from friends or someone you trust are required to solidify preference and ensure loyalty.
The advent of social media has made it easier to disseminate impressions and offer incentives to “tell a friend” for a discount or special offer. Getting the most out of your investment dollars for advertising spend; refining the message; finding what resonates with the target profile;, and quickly changing the ad or campaign can be challenging. Several companies have emerged that are approaching brand, campaign results and improvement in return on investment via digital marketing — and making a difference.
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Lauren Robinette
lrobinette@acgresearch.net
www.acgresearch.net
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